How do we make
personal branding
reflect the best of
ourselves?

Role UX/UI Designer & Researcher
Timeline 2026
Domain Personal Branding & AI
"I remember reading about how Lego had to hire a small UX research team to help rebuild itself and how it changed their identity forever. I'm just not able to remember the exact back story." ✦ "I remember reading about how Lego had to hire a small UX research team to help rebuild itself and how it changed their identity forever. I'm just not able to remember the exact back story." ✦ "I remember reading about how Lego had to hire a small UX research team to help rebuild itself and how it changed their identity forever. I'm just not able to remember the exact back story." ✦ "I remember reading about how Lego had to hire a small UX research team to help rebuild itself and how it changed their identity forever. I'm just not able to remember the exact back story." ✦

01. The Origin

I was working with Ansh Mehra—an OG AI and design educator from India—leading research and strategic writing for his courses. It was a journey of immense learning, but I quickly observed a glaring problem: we were not able to represent him to the best of his capabilities.

He reads, travels, and interacts constantly. He carries a great treasure of wisdom from his journey that could help students in ways we cannot even imagine. And this is the case for so many great influencers we look up to. Their most profound thoughts are often scattered, lost in notes, or forgotten over time.

02. The Intuition

Introducing Highlights.

Based entirely on intuition and conversations with the humans around me, I designed a solution. A single place for the lines that define us. The ultimate mirror for personal branding.

Highlights Home Screen

03. Frictionless Capture

Wisdom doesn't wait. For a creator on the move, capturing thoughts must be as natural as breathing. Speak it. Snap it. Type it.

Voice Capture

Voice: The fastest way to log a thought.

Camera Capture

Camera: Snap a page, save a quote.

Text Capture

Text: The classic way.

04. The Architecture of Identity

Ask AI.

"What have I highlighted about traveling?"

If 1,000 people read the same book, no two will highlight the same 40 lines. What we capture is deeply personal. It's the architecture of our identity.

By integrating AI, users can surface patterns in their own thinking. It acts as an unbreakable flow state for creating content, dictating LinkedIn posts, and building a genuine personal brand.

Ask AI Screen

SLMs are the future and this is how we can make out the best of them personally and professionally.

A good read while you get your coffee: https://arxiv.org/pdf/2506.02153